AFL Origin to Leave Lasting Legacy for WA Football
Thanks to the Cook Government's support, revenue from the sold-out 2026 AAMI AFL Origin match will be reinvested directly back into WA football, delivering lasting benefits for grassroots clubs, volunteers and communities across the State.
While the final figure won't be confirmed until after the match, the State Government is expecting more than $1.5 million to be reinvested through WA Football AFL Origin legacy initiatives.
The blockbuster clash, featuring some of the AFL's best talent, will not only inspire young players watching from the stands and at home, but also generate funding to support the next generation of footballers.
Working closely with the AFL and WA Football, the Cook Government is ensuring community football is front and centre of the event, celebrating the vital role local clubs play in bringing people together and keeping Western Australians active and connected.
A similar legacy followed the success of the 2021 Toyota AFL Grand Final played at Optus Stadium when the WA Government and the AFL announced a joint commitment of $5 million towards football development in the Kimberley region.
The State Government and AFL each contributed a 50:50 share towards funding the program, providing $1 million per annum to be invested in the Kimberley Investment Framework to deliver initiatives over five years.
Western Australia's strong representation on the AFL Origin stage, including regional products like Patrick Cripps, Liam Baker and Jaeger O'Meara, highlights the importance of continued investment in regional sport, pathways and facilities.
The sold-out crowd has supported WA football in more ways than one, with over 600 free tickets provided to KidSport families, regional families and key volunteers helping break down financial barriers and ensuring more children and families can share in the excitement of elite football.
By reinvesting back into the game, the Cook Government is ensuring the 2026 AAMI AFL Origin leaves a lasting legacy, strengthening grassroots football, supporting inclusion and inspiring future stars across WA.
As stated by Sport and Recreation Minister Rita Saffioti:
"The WA Government has made it clear that major events must deliver real benefits for Western Australians, and that's exactly what we're doing with AFL Origin, reinvesting proceeds straight back into community football across our State.
"Western Australia has a strong football tradition, from our metropolitan suburbs to regional communities, and this reinvestment will strengthen local clubs, pathways and facilities so young players can thrive no matter where they live.
"By providing free tickets to KidSport families, we're breaking down cost barriers and making sure more Western Australian kids and parents can be part of this special occasion."
As stated by Tourism Minister Reece Whitby:
"By attracting thousands of visitors and shining a spotlight on our State, AFL Origin is supporting tourism growth and helping ensure Western Australia continues to reap the rewards of major events.
"One of the great strengths of Western Australian football is the role it plays in bringing regional communities together, and reinvesting proceeds from AFL Origin back into grassroots programs will make a real difference right across the State.
"From the Kimberley to the Great Southern, supporting regional clubs means backing local volunteers, strengthening pathways for young talent and ensuring communities continue to benefit from the positive social and economic impacts that sport delivers."
https://www.wa.gov.au/government/media-statements/Cook Labor Government/AFL-Origin-to-deliver-lasting-legacy-for-WA-community-football-20260214
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