Anti-Scam Centre Urges Stronger Business Role
The National Anti-Scam Centre is calling on businesses to join the fight against increasingly sophisticated scams by partnering and sharing data after Australians reported about $119 million in scam-related losses in the first four months of 2025.
The statistics, sourced from reports to Scamwatch, show that despite a 24 per cent drop in overall scam reports to 72,230, reported losses increased by 28 per cent to $118,993,148 compared to the same time last year.
However, the reported losses for early 2025 were 38 per cent below the $193.2 million in reported losses in the first four months of 2023.
The biggest increase in reported losses in 2025 came from phishing scams, which involve scammers impersonating entities such as government agencies or financial institutions, which accounted for $13.7 million in financial losses, compared to $4.6 million in early 2024.
“Scams are affecting Australians of all ages, often beginning with an unprompted or unexpected contact via social media and other digital platforms,” ACCC Deputy Chair Catriona Lowe said.
“Our approach to scam prevention is grounded in partnership. Sharing information is a key step towards improving community safety – organisations, such as banks, digital platforms, and telecommunication companies, can help disrupt scams faster and reduce the harm they cause.”
“The work of our fusion cells has demonstrated that a piece of data that may be unremarkable on its own, when joined with other pieces of data, can form powerful intelligence. With data held across the ecosystem, sharing data with the National Anti-Scam Centre enables those vital connections to be made,” Ms Lowe said.
The number of people reporting financial loss to social media scams increased by almost 50 per cent to 3,336 (up from 2,232 in 2024) and overall losses to these scams increased by 30 per cent to $23.4 million. Increases in the number of people reporting loss were also reported where initial scam contact occurred via digital channels including websites, email and mobile apps.
Phone scams appear to be declining, with an 11 per cent drop in reports compared to early 2024; however, they still account for the highest overall financial losses of any contact method, with $25.8 million lost in the first four months of 2025.
“While the average and median losses per victim have slightly decreased, the rise in overall financial loss and the number of people being impacted is a reminder to stay alert. We encourage all Australians to report suspicious scam activity, even if no money is lost as you can provide us with vital intelligence, and talk to friends and family to help spread awareness,” Ms Lowe said.
“Businesses in all industries also need to stay alert to the risk of scams and adapt their systems to keep customers safe.”
STOP – Don’t give money or personal information to anyone if you’re unsure. Scammers will create a sense of urgency. Don’t rush to act. Say ‘no’, hang up, delete.
CHECK – Ask yourself could the call or text be fake? Scammers pretend to be from organisations you know and trust. Contact the organisation using information you source independently, so that you can verify if the call is real or not.
PROTECT – Act quickly if something feels wrong. Contact your bank immediately if you lose money. If you have provided personal information call IDCARE on 1800 595 160. The more we talk the less power they have. Report scams to the National Anti-Scam Centre’s Scamwatch service at scamwatch.gov.au when you see them. If you’re contacted on a messaging platform like WhatsApp or iMessage, please also report the scam in the app.
The ACCC runs the National Anti-Scam Centre, which commenced on 1 July 2023, and Scamwatch service. The National Anti-Scam Centre is a virtual centre that sits within the ACCC and brings together experts from government, law enforcement and the private sector, to disrupt scams before they reach consumers.
The National Anti-Scam Centre analyses and acts on trends from shared data and raises consumer awareness about how to spot and avoid scams.
Scamwatch collects reports about scams to help us warn others and to take action to stop scams. It also provides up-to-date information to help consumers spot and avoid scams.
https://www.accc.gov.au/media-release/national-anti-scam-centre-calls-for-stronger-business-role-to-disrupt-scams