Appeal Court Ruling in Cineplex Case: Official Response
GATINEAU, QC – Competition Bureau
Jeanne Pratt, Acting Commissioner of Competition, issued a statement following the Federal Court of Appeal’s decision to uphold a September 2024 ruling by the Competition Tribunal in a deceptive marketing case involving Cineplex.
“We welcome the Federal Court of Appeal’s decision-another resounding win for Canadians. This outcome reinforces the Bureau’s clear stance that businesses should not advertise prices that are not attainable.
Canadians deserve transparency when making purchases. Businesses that fail to comply with the law risk significant financial penalties.
Our continued work on this file, along with other drip pricing cases underlines our commitment to tackling deceptive marketing practices.”
https://www.canada.ca/en/competition-bureau/news/2026/01/statement-from-the-acting-commissioner-of-competition-on-appeal-courts-ruling-in-cineplex-deceptive-marketing-case.html
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