Game Day Turns Pink to Boost QLD Women’s Careers
Game day goes pink to promote careers for Queensland women
- Queensland Country Bank Stadium to turn pink this Saturday to showcase Queensland’s Women in Manufacturing campaign
- Fans encouraged to wear pink high-vis when the Cowboys take on Wests Tigers to help inspire the next generation of manufacturers
- Campaign focused on encouraging regional women to consider careers in manufacturing
Queensland Country Bank Stadium will turn pink this weekend as the Crisafulli Government and North Queensland Cowboys shine a spotlight on the State’s manufacturing trailblazers.
Queensland’s ‘Women in Manufacturing’ program will take centre stage when the Cowboys take on the Wests Tigers tomorrow night, with fans encouraged to wear pink high-vis to inspire the next generation of women to take up a trade or technical role.
Material to promote the program will feature prominently throughout the match, including a special halftime activation, as part of a major push to encourage more women into the industry.
Minister for Manufacturing Dale Last said the initiative aims to change perceptions and create real opportunities to encourage women to consider a career in the sector.
“I want women across Queensland to know they’re not limited by anything but their imagination and that there are challenging careers in the manufacturing sector,” Minister Last said.
“The talented players in the Cowboys NRLW team are positive role models for regional women and know what it means to break stereotypes in pursuit of their passions.
“Whether you’re working in a lab, behind a desk, or a workshop there are exciting opportunities at businesses that design or make products that solve real problems or that consumers love.
“The Crisafulli Government is focused on growing Queensland’s manufacturing capabilities, and it’s important our state has the workforce, the skills, and the knowledge to grow, build, and make the things that Queenslanders need.
“Manufacturing delivers almost $27 billion to the Queensland economy each year, and as the industry grows so do the opportunities.
“On top of the other benefits, building a resilient local manufacturing sector also means good jobs for Queenslanders.
“There is no cookie-cutter career in manufacturing, your path could start at TAFE or even in a lecture theatre – the only guarantee is that it won’t be boring.”
Sylvie Danoy from Townsville’s Jean-Pierre Artisan Bakery said careers in manufacturing deliver huge rewards.
“At Jean-Pierre Artisan Bakery, we have incredible women in key leadership roles across our production areas,” Ms Danoy said.
“They bring a strong sense of collaboration, resilience, and care for quality that lifts the whole team. It’s inspiring to see the Townsville Manufacturing Hub and the Minister for Manufacturing backing women in manufacturing.
“The more we support and showcase female leadership now, the more we open doors for the next generation to step up with confidence and shape the future of manufacturing in regional Australia.”
The in-game activation follows the Women in Manufacturing breakfast in Townsville, where more than 100 students, industry leaders, and workers joined the North Queensland Cowboys to share insights, build connections, and challenge outdated stereotypes of what it means for women to work in the sector.
https://statements.qld.gov.au/statements/102641