Michelle Grattan Talks Election Shifts With Historian
This election has been lacklustre, without the touch of excitement of some past campaigns. Through the decades, campaigning has changed dramatically, adopting new techniques and technologies. This time, we’ve seen politicians try to jump onto viral podcasts.
To discuss old and new campaigning, we’re joined by professor of history at the Australian National University, Frank Bongiorno .
Many decades ago, campaigns were marked by lots of public meetings, and with them came hecklers. Bongiorno says politicians
Over time, campaigns have focused more on the leaders, in the style of the United States.
Do debates still have any impact on campaigns? Bongiorno says “they have become something that I think a lot of people shun.”
On the move from traditional media sources to an online campaign, Bongiorno says,
He says scare campaigns have become harder to report on or rebut, due to more targeted online campaigns and advertising.
On this year’s record start to pre-poll voting , Bongiorno says it makes timing more important than ever.
Michelle Grattan does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.